In 2025, a great product video isn’t a nice-to-have—it’s your best salesperson. From showing your product in action to nailing the first five seconds, this guide covers 10 essential best practices to make your videos stand out, convert, and actually get watched. Whether you’re filming on a budget or aiming for full cinematic glory, these tips will help you tell a better story and drive real results.

INTENSE’s Frame First program is changing how riders build bikes. By starting with the frame and letting customers choose from over 50,000 components, it gives riders full control—without the high cost of traditional custom builds. In this blog, we dive into how the program works, why it matters, and how our video helped bring that story to life.