It All Starts with the Frame: Bringing INTENSE’s Vision to Life

At PeakPXL, we pride ourselves on crafting narratives that resonate. When INTENSE Cycles approached us to develop a video for their Frame First program, we saw an opportunity to encapsulate their innovative approach to custom bike building.

Understanding Frame First

INTENSE’s Frame First initiative empowers riders to build fully customized bikes without the typical costs associated with custom builds. By streamlining processes and optimizing pricing, they’ve made it feasible to create bikes tailored to individual preferences while maintaining the value of pre-configured builds .

Our Collaborative Approach

Our team worked closely with INTENSE to produce a video that not only showcased the technical aspects of the Frame First program but also conveyed the brand’s commitment to innovation and rider-centric design. The video highlights the seamless process of selecting from over 50,000 components across 300 brands, emphasizing the program’s flexibility and value proposition.

The Impact

Post-launch, the video was integrated across INTENSE’s product pages, homepage, email campaigns, and social media channels. This strategic distribution amplified the program’s reach, generating significant buzz and engagement within the cycling community.

Conclusion

Collaborating with INTENSE on the Frame First video allowed us to merge storytelling with strategy, effectively communicating a transformative approach to bike customization. We’re proud to have played a role in bringing this vision to life and look forward to future innovations from the INTENSE team.

Check out the video here!