Founder | Lead Web Designer

Alessandro (Alex) De Rocco is the founder of PeakPXL and the lead architect behind its digital vision. With over a decade of experience in eCommerce, web design, and growth strategy, he’s helped brands like INTENSE Cycles and HEST scale through smart design and sharp execution. Known for blending creativity with performance, Alex brings a deep love for storytelling, analytics, and the outdoor industry to everything he builds.

Co-Founder | Head of Media Production

Edward Clem is the visual storyteller behind PeakPXL’s content. With years of experience in film production, aerial cinematography, and branded content, he’s led shoots for global brands across the outdoor, tech, and lifestyle industries. From drones in the backcountry to studio-level polish, Edward brings precision, creativity, and a director’s eye to every project. As PeakPXL’s Head of Media Production, he turns strategy into scroll-stopping content that captures attention and drives results.

Branding Director

Jordan Strong is the brand strategist shaping the voice and vision of PeakPXL. With a deep background in storytelling, identity development, and creative direction, he helps brands distill who they are and how they show up in the world. Jordan has worked across outdoor, lifestyle, and tech industries—building campaigns and brand systems that resonate with both customers and culture. At PeakPXL, he ensures every project not only looks sharp but feels true to the brand’s core.

Design Director

Claire De Rocco leads design at PeakPXL with a sharp eye for detail and a deep understanding of user experience. With a background in product and brand design for companies like Amazon, Whole Foods, and Zulily, Claire brings a strategic, user-first approach to every project. Her work bridges the gap between function and aesthetics—translating brand goals into clean, compelling, and conversion-driven design. At PeakPXL, she ensures every pixel has a purpose.