10 Best Practices for Creating Compelling Product Videos in 2025
Right then, let’s talk product videos. Because in 2024, if you’re not filming your products like they’re the lead in an action movie, you’re leaving money on the table. Whether you’re selling bikes, backpacks, or beard balm, a great product video can mean the difference between a scroll-by and a sold-out.
Here's how to make sure your product videos don’t just show up—they show off.
1. Show the Product in Action
First rule: don’t just spin your product on a white background and call it a day. Customers want to see it doing stuff. Riding trails, lifting weights, making smoothies—whatever it's built for, show it doing that. As Shopify notes, "showing your product in action helps customers visualize themselves using it."
2. Keep It Short and Snappy
Attention spans these days are shorter than a downhill sprint. Aim for 15 to 60 seconds of tight, high-impact footage. Get to the point quickly, make your case, and leave them wanting more.
3. Focus on the First Few Seconds
The first 5 seconds are critical. Hit your audience with your product’s biggest value prop right away. Don’t bury the good stuff at the end—most people won’t stick around for the credits.
4. Make It Mobile-Friendly
Over 75% of Shopify store visits now happen on mobile. That means your video needs to look good, sound good, and make sense with or without audio on a phone screen. Add captions. Use vertical or square formats when it makes sense.
5. Use Natural Light (or Fake It Well)
Lighting is everything. Whether you’re out on the trail or in a studio, soft, natural light makes your product shine. Harsh shadows? Overexposure? That’s a no from us.
6. Highlight Key Features and Benefits
Don’t assume people know what they’re looking at. Use quick cuts or text overlays to highlight what makes your product worth it—tech specs, durability, weight, whatever gives it the edge.
7. Tell a Story (Even a Small One)
You don’t need a full-blown plot, but give your video some narrative structure. Start with a problem, introduce your product as the solution, and end with the payoff. A bit of storytelling makes it stick.
8. Use Music and Sound Design Wisely
Audio matters more than you think. A good beat or ambient soundscape adds polish and emotion. But don’t overdo it—let the product shine. And always consider how the video plays on mute (see tip #4).
9. Include a Clear Call-to-Action
What should the viewer do next? Shop now? Learn more? Find a dealer? Say it. Show it. Make it easy to take action while the product is still fresh in their mind.
10. Test, Learn, Improve
Use analytics to track how your videos perform. If people are dropping off at 10 seconds, change your opening. If one style converts better than another, double down. Product video creation is part art, part science.
Here’s a video we put together for INTENSE Cycles. Before this, they were moving maybe four of these bikes a year. After the video? They sold through a little under 300 units in just six months.
And get this—it wasn’t some big-budget production. We shot it in a day, edited it in a couple more. Just goes to show: with the right vision and a bit of skill, a well-executed video can move mountains… or at least a warehouse full of bikes.
We exported the video in all the right formats and pushed it out across the board—product pages, homepage, email, and social. The result? A tidal wave of buzz and engagement for INTENSE. Simple rollout, big impact.
In Summary
In 2025, compelling product videos aren’t optional—they’re expected. With short attention spans and high competition, your product needs to show up, stand out, and tell a clear story. Keep it tight. Keep it visual. And make sure your product is the hero of the frame.
Now get out there and film something worth watching.
Need help with professional videography or editing that converts? Drop us a line at PeakPXL.
